Whitney Black
WHITNEY black

UI/UX Designer, crafting
intuitive, inclusive experiences

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Designer & Storyteller

I design with empathy first. A career that spans classrooms, marketing teams, fine dining, and international offices gave me one thing above all: the ability to read a room. I bring that same adaptability to design, meeting users where they are, not where I assume them to be.

Native English speaker  ·  Professional German (C1)  ·  Based in Hamburg

Selected Work

04 Projects

2026

Saretzki Steuerberatung

Tax Advisory  ·  Brand Identity & Web Design

Coming Soon

2025

Filmorolla

Brand Identity  ·  Illustration & Icon Design

View Case Study →

2024

Uniquely Yours

Beauty & Makeup App  ·  UX/UI + Brand Design

View Case Study →

2024

Ruff Routes

Pet Travel App  ·  UX/UI + Brand Design

View Case Study →

2024

Cork & Fork

Wine & Recipe App  ·  UX/UI Design

View Case Study →

Design that starts
with people.

Before I open Figma, I ask: who is this for, and what do they actually need? Years of teaching shaped how I think about people. To reach a student, you have to understand how they see the world first. Design is no different.

I carry that same curiosity into every product I build. Whether it's a beauty app or a wine-pairing tool, I'm looking for the need underneath the need.

Let's work together

End-to-end
designer

4

Case studies

Curiosity

1

Guiding question:
does this help someone?

"Whitney brought my vision to life perfectly. She demonstrated exceptional professionalism and timeliness. Her attention to detail, artistic talent, and ability to anticipate my business needs made her an invaluable collaborator."
LD

Lindsay Dyer

Owner — Tinker Tots Play

Brands I respect

Brands that go further.

Good design doesn't stop at the user. The brands I respect most understand that every decision, packaging, sourcing, social presence, community, carries weight. That awareness is something I bring to my own work and continue to develop.

Rare Beauty

Selena Gomez designed Rare Beauty's packaging in part because lupus-related arthritis made standard cosmetics difficult to open. She partnered with a clinical research institute, ran a formal usability study with 57 participants who have hand and arm disabilities, and published the findings for the entire beauty industry to learn from. Accessible design, treated as good design.

Lush

In 2021, Lush quit Instagram, Facebook, TikTok, and Snapchat across 48 countries after leaked documents confirmed the platforms knowingly harmed teen mental health. They accepted a projected $13 million financial loss to do it — then posted their best UK December sales in two years. Their packaging-free products reflect the same instinct: make the values visible, then live by them.

Tiffany & Co

Banned coral jewelry in 2002 and built a campaign around it, Too Precious to Wear, to raise awareness of the environmental impact and push the conversation beyond their own brand. They've continued to support conservation legislation, and have donated millions of dollars to marine conservation efforts. For Tiffany, protecting the source matters as much as what comes out of it.

Let's make
something great.

I'm currently open to full-time UI/UX design roles.

Send me a note